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Château Ducru-Beaucaillou

Navigating the CEO Growth Agenda


Fortune will convene 40 CEOs for an exclusive, industry-defining event to launch the 2024 Fortune Europe 500 list and dissect the business-critical themes at the top of every CEO’s agenda, including:

  • Mastering AI responsibly – How European companies are adopting AI, and upskilling their workforce 
  • Delivering on the Draghi agenda – How European industry can become competitive again amid fierce global competition 
  • Accelerating the green transition – How to go net zero while securing energy independence and affordability 
  • Thriving in a changing society – How to meet the expectations of tomorrow’s consumer and worker   

Fortune 500 leading CEOs will gather in peer-to-peer, Chatham House Rule discussions to focus on how to future-proof competitive advantage and drive responsible growth.

The CEO Forum is a physical manifestation of our newsroom, with a dynamic format, constructed to deliver optimal networking opportunities, thought leadership and market-moving moments.

Participants

CEO EMEA, Accenture; CEO/President, Adecco; Partner & Managing Director, Co-Head of UK, Alix Partners; CEO, AMEXGBT; CEO, Apeiron; Managing Director, Asahi (UK); CEO, AXPO Group; President, EMEA, Bain & Company; Chair, BCG Henderson Institute; CEO, Château Ducru-Beaucaillou; CEO, Colnago; Chairman, Dagrofa; CEO, Drax Group plc; CEO, UK, Edelman; Chairman, Esso; UK & EMEIA Consumer & Health, EY; CEO, Gemini Corporation; President EMEA, Google; Director-General, GSOA; Chair & General Manager IBM Europe, IBM; President, IMD; CEO, Innergia; Former Chair, John Lewis Partnership; Chairman, Nestlé; CEO, Newcleo; CEO, Europe, Pepsico; President, Robinhood; Vice Chair, Roche; CEO, SkyShowtime; CEO, Sportlight Technology; Chairman, Sustainable Impact Ventures; CEO, Telecel; Chairman, Telecel; EMEA CEO, Verizon; CEO, Workday; CEO, World Federation of Sporting Goods Industry.

Agenda

* All items are in Europe/London time.
12 - 6:00 PM
Registration Opens  

Coffee and Refreshments

12:50 - 1:00 PM
The NEW Fortune 500 Europe list: Unveiling the Businesses Shaping and Defining European Business Growth

Join us for the launch of the new Fortune 500 Europe list, a celebration of its top-risers and newcomers, and a discussion on the trends that are shaping the list. These include:

  • Technology: Lack of pure play technology players vs. adoption of AI by large European industrial players
  • Competitiveness: How does Fortune 500 Europe fare next to Fortune Global 500?
  • Environment: heavy-emitting industries dominate. How are they tackling ESG commitments and moving towards a faster transition?
  • Society: FMCG companies plateau, as mature markets age and cost and resources rise

Fireside chat with Grethe Schepers, List Director, Europe, Fortune

Followed by an opening Q&A with:
Paul Bulcke, Chairman, Nestlé and Co-chair, Fortune CEO Forum
Dame Sharon White, Chair, John Lewis Partnership; Co-chair, Fortune CEO Forum
Nicolaus Lang, Chair, BCG Henderson Institute

Followed by roundtable discussion

1 - 2:45 PM
How Companies are Mastering AI and Seeing the Results

European tech companies lag behind their American competitors in terms of size and influence. While U.S. tech firms dominate the Fortune 500 U.S., the first tech companies in Europe are found far down the list. The most impactful and most hyped tech innovations of the past few years, including on generative A.I., also come from U.S. Big Tech and the companies they invest in. What is the latest state of play in A.I. (How) can European companies catch up or find their niche? And what are some best practices to implement AI throughout an entire company, and upskill workers?

Opening Q&A with
Matt Brittin, President EMEA, Google, and co-chair, Fortune CEO Forum

2:45 - 3:00 PM
Demo: The Innovations that Won the 2024 Tour de France

To win the Tour de France, the toughest and most competitive bike race in the world, “marginal gains” are crucial in every aspect of the competition. Join us for a demo of this year’s Tour de France winning bike, and learn how Colnago, the bike’s “vintage” manufacturer, has been able to reinvent itself in the 21st century to become a global champion again.
Nicola Rosin, CEO, Colnago

3 - 3:25 PM
Networking Break  
3:25 - 4:30 PM
Accelerating the Green Transition

Accelerating the Green Transition (1)
Many Fortune 500 Europe companies are aiming for “net-zero” by 2050 or sooner, as the European economy is undergoing a “green transition” in its energy production and beyond. Now, with the European Corporate Sustainable Reporting Directive requirements, data gathering and accounting have taken over as the main concern of chief sustainability officers.  As reality kicks in, some companies are cutting back on their ambitious goals. What can companies do now to get back on track?

Opening Q&A
Andre Hoffmann, Vice Chair, Roche

Accelerating the Green Transition (2)
Europe has set the ambitious goal to reduce its greenhouse gas emissions by at least 55% by 2030 and get to net-zero emissions by 2050. But while green and clean energy is rapidly scaling up, some warn the transition will be slower and more costly than expected. Is the energy sector fit for 55, and fit for 2050? What are the most promising current and new technologies that will get us there? And what needs to change to make the transition a success, while preserving energy security and affordability?

4:30 - 5:30 PM
Thriving in a Changing World: Meeting the Expectations of All Generations

European societies are undergoing radical transformations. As people are getting older, wealth is changing hands, and the political landscape is shifting. Amid these changes, what does tomorrow’s consumer look like for business and how will the changing demographics impact workforce expectations?  And how is the social contract between companies and society changing in the 21st century?

Opening Q&A:
Paul Bulcke, Chair, Nestlé

5:30 - 6:30 PM
Masterclass Winetasting 

Led by Bruno Borie, CEO, Chateau Ducru-Beaucaillou

7 - 9:00 PM
Dinner with Fireside Chats and Table Discussions

Dinner: Making Europe Competitive Again
For years, European companies have been sliding on the Fortune Global 500 ranking, clocking in at less than a quarter in the 2024 list. The largest European companies, meanwhile, look a lot like the largest American ones ... 20 years ago: car manufacturers, oil & gas companies, and banks.
How can European companies help themselves and the European economy become competitive again? That is the theme of our dinner discussion.

Firestarters and table discussion leaders:
David Bach, President, IMD
Jesper Lok, Chairman, Dagrofa

Fireside chat: The Space Economy: Europe’s Next Driver for Growth?
Satellites play a crucial role in enabling tomorrow’s economy, from powering the internet, to geolocating people and places. What is the state of play of European companies in this burgeoning sector, and how can other companies use their services to stay ahead?
Q&A with Isabelle Mauro, Director-General, GSOA

Fireside chat: Human Competitiveness
Discover what human potential and longevity could look like in the next decade.
Q&A with Christian Angermayer, Founder, Apeiron

Venue

Shangri-La The Shard, London, 31 St Thomas St, London SE1 9QU

Feel an unparalleled connection to the city at Shangri-La The Shard, London. This luxury hotel spans 18 floors of The Shard, Western Europe’s tallest building. Overlooking the Thames, enjoy panoramic skyline views, with landmarks such as Borough Market, Tate Modern and St Paul’s Cathedral all within a short walk.

Contact Us

For Speaker Inquiries:
Contact peter.vanham@fortune.com

For Delegate Inquiries:
Participation is by invitation only, and subject to approval. For more information on registration, please email jo.andrews@consultant.fortune.com

For Sponsorship Inquiries:
Contact irena.raltcheva@fortune.com