Clay Chandler, Chair, Brainstorm Design; Executive Editor, Asia, FORTUNE

Clay Chandler, Chair, Brainstorm Design; Executive Editor, Asia, FORTUNE

WELCOME REMARKS

The newly appointed co-CEO of one of the world’s most influential architecture firms unveils Gensler’s influential annual Trends Report for 2025 and shares her vision for leading her global design team for the coming year.
Elizabeth Brink, co-CEO, Gensler
In conversation with Clay Chandler, FORTUNE

The newly appointed co-CEO of one of the world’s most influential architecture firms unveils Gensler’s influential annual Trends Report for 2025 and shares her vision for leading her global design team for the coming year. 
Elizabeth Brink, co-CEO, Gensler 
In conversation with Clay Chandler, FORTUNE

DESIGNING WHAT’S NEXT

New technologies and old-fashioned story-telling skills are combining to create one of design’s hottest new fields: immersive experiences. A panel of leading experts in designing experiences explains what defines an immersive experience and details the myriad ways in which the ability to create them can add business value across a multitude of business sectors.
Ann Morrow Johnson, Global Entertainment Leader, Design Director, Gensler
Andrew Lazarow, Studio Leader, The LAB at Rockwell Group
Alexandre Simionescu, Founder and CEO, Float4
Moderator: Tony Chambers, Co-chair, Brainstorm Design; Founder and Creative Director, Studio TC &amp; Friends

New technologies and old-fashioned story-telling skills are combining to create one of design’s hottest new fields: immersive experiences. A panel of leading experts in designing experiences explains what defines an immersive experience and details the myriad ways in which the ability to create them can add business value across a multitude of business sectors. 
Ann Morrow Johnson, Global Entertainment Leader, Design Director, Gensler 
Andrew Lazarow, Studio Leader, The LAB at Rockwell Group 
Alexandre Simionescu, Founder and CEO, Float4 
Moderator: Tony Chambers, Co-chair, Brainstorm Design; Founder and Creative Director, Studio TC &amp; Friends

EXPERIMENTS IN EXPERIENCE

A leading expert in immersive storytelling explains the role of memory in designing experiences that fully engage the senses and the imagination.
Bob Dennis, Senior Director of Creative Studio &amp; Resort Development, Universal Beijing Resort
In conversation with Nicholas Gordon, Editor, Asia FORTUNE

A leading expert in immersive storytelling explains the role of memory in designing experiences that fully engage the senses and the imagination. 
Bob Dennis, Senior Director of Creative Studio &amp; Resort Development, Universal Beijing Resort 
In conversation with Nicholas Gordon, Editor, Asia FORTUNE

DESIGNING MEMORIES

COFFEE AND NETWORKING

A legendary Silicon Valley designer explains what distinguishes great design from merely good design and describes how companies can become truly design-driven.
Robert Brunner, Founder &amp; Creative Director, Ammunition;  Lead Designer for Beats by Dre
In (virtual) conversation with Clay Chandler, FORTUNE

A legendary Silicon Valley designer explains what distinguishes great design from merely good design and describes how companies can become truly design-driven. 
Robert Brunner, Founder &amp; Creative Director, Ammunition;  Lead Designer for Beats by Dre 
In (virtual) conversation with Clay Chandler, FORTUNE

WHAT MAKES DESIGN ‘GREAT’?

As technology’s impact on society’s health grows, so does the risk of a backlash. A renowned industrial designer shares a vision for designing tech that fosters connection, reduces harm, and aligns with human values—ensuring innovation that enhances, rather than undermines, our quality of life.
Gadi Amit, Founder, President &amp; Principal Designer, NewDealDesign LLC
In conversation with Nicholas Gordon, FORTUNE

As technology’s impact on society’s health grows, so does the risk of a backlash. A renowned industrial designer shares a vision for designing tech that fosters connection, reduces harm, and aligns with human values—ensuring innovation that enhances, rather than undermines, our quality of life. 
Gadi Amit, Founder, President &amp; Principal Designer, NewDealDesign LLC 
In conversation with Nicholas Gordon, FORTUNE

TECH FOR A BETTER TOMORROW

A design executive at Google Ventures highlights key global design trends and shares strategies for driving design excellence from startups to global companies with billions of daily users.
Vanessa Cho, Design Partner, Google Ventures
In conversation with Clay Chandler, FORTUNE

A design executive at Google Ventures highlights key global design trends and shares strategies for driving design excellence from startups to global companies with billions of daily users. 
Vanessa Cho, Design Partner, Google Ventures 
In conversation with Clay Chandler, FORTUNE

DESIGN AT SCALE

A trailblazing artist shares the story of Botto, an autonomous entity whose unique process of creation challenges traditional notions of authorship and redefines the relationship between art, technology and the marketplace.

Mario Klingemann, Artist, Botto
In conversation with Tony Chambers, Studio TC &amp; Friends

A trailblazing artist shares the story of Botto, an autonomous entity whose unique process of creation challenges traditional notions of authorship and redefines the relationship between art, technology and the marketplace.
Mario Klingemann, Artist, Botto 
In conversation with Tony Chambers, Studio TC &amp; Friends

DO ANDROIDS DREAM OF ELECTRIC ART?

Design leaders from several of the world’s largest enterprise software providers describe how artificial intelligence is transforming the way companies interact with customers and their own employees—and explain why businesses must work harder than ever to keep things simple and ensure new digital technologies draw customers closer rather than driving them away.
Arin Bhowmick, Chief Design Officer, SAP
Dan Makoski, Former Chief Design Officer, UnitedHealth Group
Greg Petroff, Former Chief Design Officer, Cisco Security
Victoria Spaulding-Burford, VP Product Design, Salesforce (virtual) 
Moderator: Gordon Ching, Founder and CEO, Design Executive Council

Design leaders from several of the world’s largest enterprise software providers describe how artificial intelligence is transforming the way companies interact with customers and their own employees—and explain why businesses must work harder than ever to keep things simple and ensure new digital technologies draw customers closer rather than driving them away. 
Arin Bhowmick, Chief Design Officer, SAP 
Dan Makoski, Former Chief Design Officer, UnitedHealth Group 
Greg Petroff, Former Chief Design Officer, Cisco Security 
Victoria Spaulding-Burford, VP Product Design, Salesforce (virtual)  
Moderator: Gordon Ching, Founder and CEO, Design Executive Council

THE CUSTOMER CONNECTION

SWITCH BREAK

LUNCH BREAK

(By Invitation Only)  

Developers are investing in art, culture and experiences to give residents more ways to relax and enjoy the space around them. A panel of experts from across China share how they use design to reinvigorate traditional business models to create a one-of-a-kind user experience.   
Yu Bai, Founder and Principal Architect, BAI Design International
Yong Cui, Founder of Society Particular (SOPA) Architects
Yueshu Ma, Director of the "Hua Hua Land", Mahua FunAge
Moderator: Wang Fang, Executive Editor, Shanghai, FORTUNE CHINA

(By Invitation Only)  
Developers are investing in art, culture and experiences to give residents more ways to relax and enjoy the space around them. A panel of experts from across China share how they use design to reinvigorate traditional business models to create a one-of-a-kind user experience.    
Yu Bai, Founder and Principal Architect, BAI Design International 
Yong Cui, Founder of Society Particular (SOPA) Architects 
Yueshu Ma, Director of the "Hua Hua Land", Mahua FunAge 
Moderator: Wang Fang, Executive Editor, Shanghai, FORTUNE CHINA

SPOTLIGHT ON DESIGN | CHINESE RETAIL

The visionary co-founder of an art collective and design studio and a thought-leading cultural curator explore the potential for digital art to shape our experience of the physical world.

Alexander Groves, co-Founder, A.A.Murakami
Ismail Tazi, Founder, TRAME
Moderator: Tony Chambers, Studio TC &amp; Friends

The visionary co-founder of an art collective and design studio and a thought-leading cultural curator explore the potential for digital art to shape our experience of the physical world.
Alexander Groves, co-Founder, A.A.Murakami 
Ismail Tazi, Founder, TRAME 
Moderator: Tony Chambers, Studio TC &amp; Friends

EPHEMERAL TECH

A partner and principal at one of the world's leading architecture and interior design practices explains the roles that narrative, culture and context play in crafting timeless designs that foster meaningful human connections.

Tina Norden, Partner &amp; Principal, Conran &amp; Partners
In conversation with Wang Fang, FORTUNE CHINA

A partner and principal at one of the world's leading architecture and interior design practices explains the roles that narrative, culture and context play in crafting timeless designs that foster meaningful human connections.
Tina Norden, Partner &amp; Principal, Conran &amp; Partners 
In conversation with Wang Fang, FORTUNE CHINA

DESIGN FOR TRANSFORMATIVE SPACES

The resurgence of Bangkok’s Charoen Krung Road offers a masterclass in how smart design can breathe new life into heritage-rich neighborhoods. Celebrated urban designers, architects, and local cultural leaders will discuss how a thoughtful approach to design can help marry tradition with innovation, foster economic growth and strengthen a city’s cultural identity.

Pichit Virankabutra, Deputy Director and Acting  Director of the Chiang Mai Office, Creative Economy Agency, Thailand
In conversation with Clay Chandler, FORTUNE

The resurgence of Bangkok’s Charoen Krung Road offers a masterclass in how smart design can breathe new life into heritage-rich neighborhoods. Celebrated urban designers, architects, and local cultural leaders will discuss how a thoughtful approach to design can help marry tradition with innovation, foster economic growth and strengthen a city’s cultural identity.
Pichit Virankabutra, Deputy Director and Acting  Director of the Chiang Mai Office, Creative Economy Agency, Thailand 
In conversation with Clay Chandler, FORTUNE

SPOTLIGHT ON THAI DESIGN

A progress report from the founder of the world’s largest network of designers.

Teman Evans, Global Chief of Design, General Mills  
Ben Sheppard, co-founder and Chair, Design for Good  
Moderator: Tony Chambers, Studio TC &amp; Friends

A progress report from the founder of the world’s largest network of designers.
Teman Evans, Global Chief of Design, General Mills   
Ben Sheppard, co-founder and Chair, Design for Good   
Moderator: Tony Chambers, Studio TC &amp; Friends

DESIGN FOR GOOD

A globally renowned industrial designer explains how the pandemic changed the way we interact with furniture—and why his latest line of sofas and chairs is ‘fat, round, and cuddly.’ 

Tom Dixon, Founder and Creative Director, Tom Dixon
In conversation with Clay Chandler, FORTUNE

A globally renowned industrial designer explains how the pandemic changed the way we interact with furniture—and why his latest line of sofas and chairs is ‘fat, round, and cuddly.’ 
Tom Dixon, Founder and Creative Director, Tom Dixon 
In conversation with Clay Chandler, FORTUNE

FAT CHANCE  

A top strategist from one of the world’s largest commercial design practices explains five ways we’re rebalancing our relationship with technology and shares insights into how we’re coping with radical change in the digital age.

Olof Schybergson, Chief Design and Product Officer, Accenture Song  ; Founder, Fjord
In conversation with Wang Fang, FORTUNE CHINA

A top strategist from one of the world’s largest commercial design practices explains five ways we’re rebalancing our relationship with technology and shares insights into how we’re coping with radical change in the digital age.
Olof Schybergson, Chief Design and Product Officer, Accenture Song  ; Founder, Fjord 
In conversation with Wang Fang, FORTUNE CHINA

‘SOCIAL REWILDING’

Data activist Renée Cummings explains the biases embedded in AI systems and advocates for more ethical frameworks in design to ensure that our technology provides a more accessible future for diverse and underserved communities.

Renée Cummings, Assistant Professor of the Practice in Data Science, University of Virginia

Data activist Renée Cummings explains the biases embedded in AI systems and advocates for more ethical frameworks in design to ensure that our technology provides a more accessible future for diverse and underserved communities.
Renée Cummings, Assistant Professor of the Practice in Data Science, University of Virginia

DESIGN IN FOCUS: DESIGNING FOR EQUITY, ACCESS & JUSTICE

A pioneer in the fast-growing field of biomimicry explains why, to solve the planet’s most “wicked problems,” we must stop fighting nature and learn to work with it.

Jamie Miller, Director of Biomimicry, SJ Group
In conversation with Nicholas Gordon, FORTUNE

A pioneer in the fast-growing field of biomimicry explains why, to solve the planet’s most “wicked problems,” we must stop fighting nature and learn to work with it.
Jamie Miller, Director of Biomimicry, SJ Group 
In conversation with Nicholas Gordon, FORTUNE

BIOMIMICRY IN ARCHITECTURE AND ENGINEERING

The director of urban design at one of the world’s largest architectural firms argues that it is not enough for the built environment to look sustainable through the addition of individual elements such as “green” roofs and walls. Instead, we need a more meaningful and comprehensive approach to the design of our cities that will protect ecological systems and regenerate the environment.

Peter Kindel, Cities and Climate Lead, Skidmore, Owings &amp; Merrill
In conversation with Clay Chandler, FORTUNE

The director of urban design at one of the world’s largest architectural firms argues that it is not enough for the built environment to look sustainable through the addition of individual elements such as “green” roofs and walls. Instead, we need a more meaningful and comprehensive approach to the design of our cities that will protect ecological systems and regenerate the environment.
Peter Kindel, Cities and Climate Lead, Skidmore, Owings &amp; Merrill 
In conversation with Clay Chandler, FORTUNE

‘BIOMORPHIC URBANISM’ AND CITIES OF THE FUTURE

What does it take to reimagine a beloved brand icon for a new generation? The Global Design Chief at General Mills takes us inside the process of redesigning the Pillsbury Doughboy, "everyone’s favorite kitchen sidekick," in celebration of the character's 60th birthday in 2025. 

Teman Evans, Chief of Global Design, General Mills
In conversation with Tony Chambers, Studio TC &amp; Friends

What does it take to reimagine a beloved brand icon for a new generation? The Global Design Chief at General Mills takes us inside the process of redesigning the Pillsbury Doughboy, "everyone’s favorite kitchen sidekick," in celebration of the character's 60th birthday in 2025. 
Teman Evans, Chief of Global Design, General Mills 
In conversation with Tony Chambers, Studio TC &amp; Friends

‘SOMETHIN’ FROM THE OVEN’:  REDESIGNING A CULTURAL ICON

China’s automotive industry is at the forefront of a global transformation. A celebrated luminary in auto design and a cutting-edge next-gen designer explain how China's unique creative climate has allowed for groundbreaking innovation across scales, and reshaped mobility in the world’s most dynamic new car market.
Anthony Lo, Chief Design Officer and VP of Global Design, BAIC Group
Frank Wu, Chief Design Officer, JIDU Auto 
Moderator: Wang Fang, FORTUNE

China’s automotive industry is at the forefront of a global transformation. A celebrated luminary in auto design and a cutting-edge next-gen designer explain how China's unique creative climate has allowed for groundbreaking innovation across scales, and reshaped mobility in the world’s most dynamic new car market. 
Anthony Lo, Chief Design Officer and VP of Global Design, BAIC Group 
Frank Wu, Chief Design Officer, JIDU Auto  
Moderator: Wang Fang, FORTUNE

SHOCKED!

A creative lead at one of the world’s most beloved entertainment and media companies explains how emerging technologies and timeless storytelling techniques converge to redefine the boundaries of design.

Sara Thacher, Executive Creative Director, Disney Imagineering 
In conversation with Tony Chambers, Studio TC &amp; Friends

A creative lead at one of the world’s most beloved entertainment and media companies explains how emerging technologies and timeless storytelling techniques converge to redefine the boundaries of design.
Sara Thacher, Executive Creative Director, Disney Imagineering  
In conversation with Tony Chambers, Studio TC &amp; Friends

CREATING WORLDS

Tony Chambers, Studio TC &amp; Friends

Tony Chambers, Studio TC &amp; Friends

CLOSING REMARKS

COCKTAIL, ENTERTAINMENT AND DINNER

<h3 class="wp-block-heading" id="embracing-radical-transformation">Experiments in Experience</h3>



Businesses today face the daunting challenge of capturing and maintaining customer engagement amidst a constant barrage of information and advertising, provoking a ferocious competition for the scarcest and most valuable of all resources: customer attention.&nbsp;



To meet this challenge head on, the most innovative companies are experimenting with transformative and memorable experiences that blur the line between the physical and digital worlds to both captivate their users and foster lasting connections.&nbsp;



This year’s Brainstorm Design, held at the MGM COTAI in Macau, brings together a diverse group of designers, visionaries, powerful Fortune 500 executives, technologists, pioneering architects and storytellers to share their insights on how immersive environments and experiential designs are revolutionizing an array of industries, from entertainment and tech to education, hospitality, retail, healthcare, and more.



Now in its fifth year, Brainstorm Design explores the ways in which design and design thinking can contribute to challenges related to climate change and sustainability; diversity and inclusion; ethics; and more. First held in 2018, Brainstorm Design has become a leading international forum at the intersection of design, business and technology.


<figure class="wp-block-video"><video controls src="https://content.fortuneconferences.com/wp-content/uploads/2024/10/Promotion-video-2024BD-final.mp4"></video></figure>

<h3 class="wp-block-heading" id="embracing-radical-transformation">Experiments in Experience</h3>



Businesses today face the daunting challenge of capturing and maintaining customer engagement amidst a constant barrage of information and advertising, provoking a ferocious competition for the scarcest and most valuable of all resources: customer attention.&nbsp;



To meet this challenge head on, the most innovative companies are experimenting with transformative and memorable experiences that blur the line between the physical and digital worlds to both captivate their users and foster lasting connections.&nbsp;



This year’s Brainstorm Design, held at the MGM COTAI in Macau, brings together a diverse group of designers, visionaries, powerful Fortune 500 executives, technologists, pioneering architects and storytellers to share their insights on how immersive environments and experiential designs are revolutionizing an array of industries, from entertainment and tech to education, hospitality, retail, healthcare, and more.



Now in its fifth year, Brainstorm Design explores the ways in which design and design thinking can contribute to challenges related to climate change and sustainability; diversity and inclusion; ethics; and more. First held in 2018, Brainstorm Design has become a leading international forum at the intersection of design, business and technology.



<figure class="wp-block-video"><video controls src="https://content.fortuneconferences.com/wp-content/uploads/2024/10/Promotion-video-2024BD-final.mp4"></video></figure>

Brainstorm Design is a unique conference dedicated to exploring the increasingly crucial nexus between business and design.

Brainstorm Design is a unique conference dedicated to exploring the increasingly crucial nexus between business and design. First held in 2018, Brainstorm Design has become a leading international forum at the intersection of design, business and technology.

JOMOO

Surbana Jurong

Design Executive Council

FORTUNE BRAINSTORM DESIGN Macau

<img class="alignnone wp-image-38530 size-large" src="https://content.fortuneconferences.com/wp-content/uploads/2023/08/MGM-Photo.jpg" alt="" width="420" height="315" />
MGM COTAI is the latest integrated resort of MGM in China. Designed as the “jewelry box” of Cotai, it offers approximately 1,400 hotel rooms and suites, Asia’s first dynamic theater, meeting space, high end spa, retail offerings and food and beverage outlets as well as the first international Mansion and Emerald Villa at MGM for the ultimate luxury experience. The Spectacle at MGM COTAI became the record holder of the largest free-span gridshell glazed roof (self-supporting) on January 19, 2019, making it the first architectural and structural GUINNESS WORLD RECORDS™ title for Macau, China.

Gadi Amit

Yu Bai

Arin Bhowmick

Elizabeth Brink

Robert Brunner

Tony Chambers

Clay Chandler

Gordon Ching

Vanessa Cho

Yong Cui

Renée Cummings

Bob Dennis

Tom Dixon

Teman Evans

Wang Fang

Nicholas Gordon

Alexander Groves

Ann Morrow Johnson, AIA

Peter Kindel

Mario Klingemann

Andrew Lazarow

Anthony Lo

Yueshu Ma

Dan Makoski

Jamie Miller

Tina Norden

Greg Petroff

Olof Schybergson

Ben Sheppard

Alexandre Simionescu

Victoria Spaulding-Burford

Ismail Tazi

Sara Thacher

Pichit Virankabutra

Frank Wu