Clay Chandler, Chair, Brainstorm Design; Executive Editor, Asia, FORTUNE

The newly appointed co-CEO of one of the world’s most influential architecture firms unveils Gensler’s influential annual Trends Report for 2025 and shares her vision for leading her global design team for the coming year.
Elizabeth Brink, co-CEO, Gensler
In conversation with Clay Chandler, FORTUNE

New technologies and old-fashioned story-telling skills are combining to create one of design’s hottest new fields: immersive experiences. A panel of leading experts in designing experiences explains what defines an immersive experience and details the myriad ways in which the ability to create them can add business value across a multitude of business sectors.
Ann Morrow Johnson, Global Entertainment Leader, Design Director, Gensler
Andrew Lazarow, Studio Leader, The LAB at Rockwell Group
Alexandre Simionescu, Founder and CEO, Float4
Moderator: Tony Chambers, Co-chair, Brainstorm Design; Founder and Creative Director, Studio TC & Friends 

A leading expert in immersive storytelling explains the role of memory in designing experiences that fully engage the senses and the imagination.
Bob Dennis, Senior Director of Creative Studio & Resort Development, Universal Beijing Resort
In conversation with Nicholas Gordon, Editor, Asia FORTUNE  

A legendary Silicon Valley designer explains what distinguishes great design from merely good design and describes how companies can become truly design-driven.
Robert Brunner, Founder & Creative Director, Ammunition;  Lead Designer for Beats by Dre
In (virtual) conversation with Clay Chandler, FORTUNE

As technology’s impact on society’s health grows, so does the risk of a backlash. A renowned industrial designer shares a vision for designing tech that fosters connection, reduces harm, and aligns with human values—ensuring innovation that enhances, rather than undermines, our quality of life.
Gadi Amit, Founder, President & Principal Designer, NewDealDesign LLC
In conversation with Nicholas Gordon, FORTUNE

A design executive at Google Ventures highlights key global design trends and shares strategies for driving design excellence from startups to global companies with billions of daily users.
Vanessa Cho, Design Partner, Google Ventures
In conversation with Clay Chandler, FORTUNE 

A trailblazing artist shares the story of Botto, an autonomous entity whose unique process of creation challenges traditional notions of authorship and redefines the relationship between art, technology and the marketplace.

Mario Klingemann, Artist, Botto
In conversation with Tony Chambers, Studio TC & Friends

Design leaders from several of the world’s largest enterprise software providers describe how artificial intelligence is transforming the way companies interact with customers and their own employees—and explain why businesses must work harder than ever to keep things simple and ensure new digital technologies draw customers closer rather than driving them away.
Arin Bhowmick, Chief Design Officer, SAP
Dan Makoski, Former Chief Design Officer, UnitedHealth Group
Greg Petroff, Former Chief Design Officer, Cisco Security
Victoria Spaulding-Burford, VP Product Design, Salesforce (virtual) 
Moderator: Gordon Ching, Founder and CEO, Design Executive Council

(By Invitation Only)  

Developers are investing in art, culture and experiences to give residents more ways to relax and enjoy the space around them. A panel of experts from across China share how they use design to reinvigorate traditional business models to create a one-of-a-kind user experience.   
Yu Bai, Founder and Principal Architect, BAI Design International
Yong Cui, Founder of Society Particular (SOPA) Architects
Yueshu Ma, Director of the "Hua Hua Land", Mahua FunAge
Moderator: Wang Fang, Executive Editor, Shanghai, FORTUNE CHINA 

The visionary co-founder of an art collective and design studio and a thought-leading cultural curator explore the potential for digital art to shape our experience of the physical world.

Alexander Groves, co-Founder, A.A.Murakami
Ismail Tazi, Founder, TRAME
Moderator: Tony Chambers, Studio TC & Friends

A partner and principal at one of the world's leading architecture and interior design practices explains the roles that narrative, culture and context play in crafting timeless designs that foster meaningful human connections.

Tina Norden, Partner & Principal, Conran & Partners
In conversation with Wang Fang, FORTUNE CHINA 

The resurgence of Bangkok’s Charoen Krung Road offers a masterclass in how smart design can breathe new life into heritage-rich neighborhoods. Celebrated urban designers, architects, and local cultural leaders will discuss how a thoughtful approach to design can help marry tradition with innovation, foster economic growth and strengthen a city’s cultural identity.

Pichit Virankabutra, Deputy Director and Acting  Director of the Chiang Mai Office, Creative Economy Agency, Thailand
In conversation with Clay Chandler, FORTUNE

A progress report from the founder of the world’s largest network of designers.

Teman Evans, Global Chief of Design, General Mills  
Ben Sheppard, co-founder and Chair, Design for Good  
Moderator: Tony Chambers, Studio TC & Friends 

A globally renowned industrial designer explains how the pandemic changed the way we interact with furniture—and why his latest line of sofas and chairs is ‘fat, round, and cuddly.’ 

Tom Dixon, Founder and Creative Director, Tom Dixon
In conversation with Clay Chandler, FORTUNE

A top strategist from one of the world’s largest commercial design practices explains five ways we’re rebalancing our relationship with technology and shares insights into how we’re coping with radical change in the digital age.

Olof Schybergson, Chief Design and Product Officer, Accenture Song  ; Founder, Fjord
In conversation with Wang Fang, FORTUNE CHINA 

Data activist Renée Cummings explains the biases embedded in AI systems and advocates for more ethical frameworks in design to ensure that our technology provides a more accessible future for diverse and underserved communities.

Renée Cummings, Assistant Professor of the Practice in Data Science, University of Virginia

A pioneer in the fast-growing field of biomimicry explains why, to solve the planet’s most “wicked problems,” we must stop fighting nature and learn to work with it.

Jamie Miller, Director of Biomimicry, SJ Group
In conversation with Nicholas Gordon, FORTUNE

The director of urban design at one of the world’s largest architectural firms argues that it is not enough for the built environment to look sustainable through the addition of individual elements such as “green” roofs and walls. Instead, we need a more meaningful and comprehensive approach to the design of our cities that will protect ecological systems and regenerate the environment.

Peter Kindel, Cities and Climate Lead, Skidmore, Owings & Merrill
In conversation with Clay Chandler, FORTUNE

What does it take to reimagine a beloved brand icon for a new generation? The Global Design Chief at General Mills takes us inside the process of redesigning the Pillsbury Doughboy, "everyone’s favorite kitchen sidekick," in celebration of the character's 60th birthday in 2025. 

Teman Evans, Chief of Global Design, General Mills
In conversation with Tony Chambers, Studio TC & Friends

China’s automotive industry is at the forefront of a global transformation. A celebrated luminary in auto design and a cutting-edge next-gen designer explain how China's unique creative climate has allowed for groundbreaking innovation across scales, and reshaped mobility in the world’s most dynamic new car market.
Anthony Lo, Chief Design Officer and VP of Global Design, BAIC Group
Frank Wu, Chief Design Officer, JIDU Auto 
Moderator: Wang Fang, FORTUNE

A creative lead at one of the world’s most beloved entertainment and media companies explains how emerging technologies and timeless storytelling techniques converge to redefine the boundaries of design.

Sara Thacher, Executive Creative Director, Disney Imagineering 
In conversation with Tony Chambers, Studio TC & Friends 

Tony Chambers, Studio TC & Friends