We are experiencing a paradigm shift in AI capabilities. Generative AI, the technology behind groundbreaking innovations like text, photorealistic image, video and music generation, is evolving at a breakneck pace. We dig into the implications for business and society of large multi-modal models such as Gemini, advances in image and audio processing, new productivity tools, TPU supercomputers, autonomous agents and more.
Zoubin Ghahramani, Vice President, DeepMind, Google; Professor, Information Engineering, University of Cambridge
Dr. Anne Phelan, Chief Scientific Officer, BenevolentAI
Dr. Marc Warner, Co-Founder and CEO, Faculty
Moderator: Jeremy Kahn, AI Editor, FORTUNE; Co-chair, Fortune Brainstorm AI London

AI regulation is now taking shape, but national approaches differ. While the U.K. has opted for a cautious, step-by-step approach, prioritizing flexibility, the EU’s AI Act is stricter and more ‘top down.’ On the other hand, the U.K. has gone further than most other countries in trying to regulate the most powerful—and potentially most dangerous—AI models, committing £100 million to its AI Safety Institute. Is the EU’s framework too stringent? Has the U.K. struck the right balance between the risks from today’s commercial uses of AI and possible emerging risks at the technology’s frontier? We dig into the practical implications for businesses navigating the regulatory landscape, the specific trade-offs between approaches, and what they mean for startups and established companies, as well as the broader debate around future existential risks and current harms.
Balbir Bakhshi, Chief Risk Officer, London Stock Exchange Group
Ian Hogarth, Chair, Phasecraft, AI Safety Institute; Partner, Plural
Connor Leahy, Founder and CEO, Conjecture; Co-founder, EleutherAI
Moderator: May Habib, Co-founder and  CEO, Writer; Co-chair, Fortune Brainstorm AI London

The rise of AI in the creative industries is causing concern among artists worried about the impact on their livelihoods and future relevance. We dig into issues around ‘music laundering,’ unauthorized representation, AI plagiarism, fake news and the new possibilities AI cracks open for the news and entertainment industries and their diverse cohort of creators. Will AI lead to bland output? Will audiences buy AI art or will it always seem inauthentic? How are creatives fighting back? And what does all this mean for the business of entertainment?
Josh Berger CBE, Founder and Chairman, Battersea Entertainment
Lynda Rooke, Actor; President, Equity
Alexandra Shannon, Head of Strategic Development, Creative Artists Agency
Moderator: Ellie Austin, Deputy Editorial Director, Fortune Live Media, FORTUNE; Co-chair, Fortune Brainstorm AI London

As AI rapidly advances, designing the way in which humans will interact with AI systems becomes crucial. Blind trust in these systems could spell disaster for business finances, operations, customer relations, and more. So we need to create ways for these systems to augment and complement human intelligence (HI), while guarding against both AI biases and inaccuracies, as well as human cognitive biases. We dig into what companies can do to marry HI and AI to get the best out of both, creating outcomes that are accurate, trustworthy, and value-enhancing.
Paula Goldman, Chief Ethical and Humane Use Officer, Salesforce
Moderator: Nick Lichtenberg, Executive News Editor, FORTUNE   

How do you find a talented player no one else knows about yet? In this dynamic tech demo, we unveil the groundbreaking AI being used to analyze the speed, skills, and potential of players across a range of sports. Also discover how AI is helping clubs engage fans as never before.
Presenter: Dr. Ryan Beal, Co-founder and CEO, Sentient Sports

AI is transforming how sports are played, analyzed, and experienced by fans. What does the increased use of AI mean for athletes’ and fans’ data privacy? How is AI being used to attract new audiences to tennis and football? In this session, we dig into how AI is disrupting the business of sports–from player performance, opponent analysis, and injury prediction to fan engagement, data-driven scouting, and live commentary.
Matthew Candy, Global Managing Partner, Generative AI, IBM Consulting
Chris Clements, Digital Products Lead, Wimbledon
Maggie Murphy, Chief Executive Officer, Lewes FC
Moderator: Ellie Austin, FORTUNE 

The ability to convert text into captivating video and expressive synthetic voices is a game changer for business communication. Join us for live demos and a discussion about the immediate and future capabilities of ‘synthetic’ media, and its diverse applications across marketing, training, and customer service. Discover how these visual and audio media work, their scalability, the skill sets required, and their impact on workflow integration, as well as ethical considerations companies must address when using this revolutionary technology.
Victor Riparbelli, Co-founder and CEO, Synthesia
Mati Staniszewski, Co-founder and CEO, ElevenLabs
Moderator: Jeremy Kahn, FORTUNE

AI is poised to significantly impact finance, from personalized wealth management to insurance to automated fraud detection. While early adopters such as J.P. Morgan and Citibank are setting the pace, widespread deployment is still in its early stages. We dive into concerns around ethics, brand reputation, and outdated infrastructure holding organizations back. How can those in the financial industries close the AI ‘maturity gap’ to stay competitive? What risks are specific to using GenAI in finance? How can they be mitigated without stifling innovation? Who is leveraging GenAI successfully, and what can we learn from them?|
Edward J. “EJ” Achtner, Head, Office of Applied Artificial Intelligence, London, HSBC
Alexandra Mousavizadeh, Co-founder and CEO, Evident Insights
Brian Mullins, Chief Executive Officer, Mind Foundry
Moderator: Massimo Marioni, Europe News Editor, FORTUNE 

The breakneck pace of AI deployment has created an insatiable demand for the computing power on which modern generative AI models depend for both training and deployment. What are the disruptive new technologies emerging in AI? Can new kinds of AI chips be built to handle AI workloads both on the edge and with less power consumption? Hear from Ami Badani, Chief Marketing Officer at Arm, a leading semiconductor company, on the high-stakes competition driving AI chip advancements and the critical factors that will determine future leaders in this space.
Presenter: Ami Badani, Chief Marketing Officer, Arm

AI is enabling new levels of human creativity that will produce an explosion of previously unheard-of products and services. It is also causing job anxiety for employees. Will AI create more jobs than it destroys? What current and future skills will be most in demand? Which will become less valuable? How will leadership and management function in the era of AI? We delve into the evolving role of AI in the workplace, including the transformative use of chatbots, how AI will change–and improve–our ability to collaborate, and whether the widespread adoption of AI will increase labor market disparities, thus widening the divide between those that have the skills and those that do not.
Lan Guan, Chief AI Officer and Head, Center for Advanced AI, Accenture    
Jaime Teevan, Chief Scientist and Technical Fellow, Microsoft
Moderator: Alan Murray, FORTUNE

Three industry insiders crystallise their challenges, solutions and lessons learned in 2-minute segments, offering a rapid-fire exploration of AI’s practical impacts and potential in the workplace.
Sanjeevan Bala, Media and Entertainment Leader, Non Executive Director, Bakkavor, SThree; Advisor, DataIQ, Gartner
Clare Hickie, Chief Technology Officer, EMEA, Workday
Stuart Martin, Director, Group People Operations and People Platform Leader, Lloyds Banking Group

Most C-level executives—75% of them—say failure to scale could put their businesses at risk of becoming obsolete, according to a report by Accenture. Those that do it well stand to increase their AI investment returns at three times the rate of their less successful peers. But scaling AI is a complex process requiring considerable effort, money, and resources. In this session, we delve into how to put AI to work across the organization. What helps? What gets in the way? How do you control it?
Amy Challen, General Manager, Artificial Intelligence
Sachin Dev Duggal, Founder and Chief Wizard, Builder.ai
Jenny Griffiths, Vice President, Data Science, Oracle
Moderator: May Habib, Writer

The global AI race looks set to reshape the world order, with a country's digital innovation increasingly serving as a marker of its geopolitical power. We discuss how AI is transforming the way individual governments think about democracy, sovereignty, political function, and defense, and how a government’s use of AI influences the way nations engage with one another. How can countries leverage AI systems to maximize their influence and economies without compromising national security? How will these efforts affect global power dynamics at an already-tumultuous time?
Emran Mian, Director General, Digital Technologies and Telecoms, Department for Science, Innovation and Technology (DSIT)
Robyn Scott, Co-founder and CEO, Apolitical
Guy Williams, Head, UK Defence, Palantir Technologies
Moderator: Alan Murray, Chief Executive Officer, FORTUNE

Working from Beethoven’s quill-and-ink fragments and trained on the composer’s entire oeuvre, AI has ‘finished’ Symphony No. 10. In this session, we discover how a team of musicologists, composers, and computer scientists collaborated with AI to unlock new forms of creativity. We’ll also explore how this revolutionary technology will impact our collective creativity, and learn what kind of mind shift is needed to effectively use tools like AI in the arts.
Presenter: Dr. Matthias Röder, Chief Executive Officer,, Karajan Institute; Co-founder and Managing Partner, The Mindshift; Director, Beethoven X – The AI Project

Enjoy an innovative culinary experience at a restaurant of your choosing.

Portland
Contemporary fine dining, with a  menu focused on sourcing and seasonality, cooked with precision and high-level technique with wines to match. Michelin starred.

NIJU
Informal yet decadent home style cooking showcasing British-Japanese dishes. Enjoy the seasonal produce and culinary creations of NIJU’s Michelin-rated chefs.